Nov 3, 2022 by Tania Gustafson


Diets make big promises, play on vulnerability and desperation to get people to buy in. The problem is that what you're buying into is tantamount to snake oil.

I talk to a lot of people. Irregardless of where they come from or what they've been doing/not doing for their health, they all pretty much say the same things. “I'm just exhausted”. “I have no energy”. “I've tried so many things but I always gain it back”. “I'm not comfortable”. “I just want to feel good in my skin.” “It shouldn't be this hard....”

They're right, it shouldn't be. So why are so many people frustrated, confused and feeling like no matter what they do it's just not enough? That they have failed (again) and are blaming themselves that it didn't work? In a word, diet. Diets are one of the longest-running con jobs out there. Diets make big promises, play on vulnerability and desperation to get people to buy in. The problem is that what you're buying into is tantamount to snake oil. There's a lot of hype around the “diet du jour”, positioning it as something unique, that this will finally be the thing they need to do to lose that weight. Diets lure you in with the promise of quick results, and then hook you in when emotions are high and you're desperate for a solution. Sound familiar? “But it worked the last time...”, is also something else I hear a lot. Which, if the requirements were such that you were unable to stick to it and keep those results while still living your normal life, you've got to ask yourself, did it really work?

It's difficult these days to meet someone who isn't on or hasn't been on a diet of some sort at one time or another in their lives. Particularly now after the last few years when routines, habits and life in general was turned upside down. Emerging from the chaos and confinement, many have found themselves more health focused, but with unwanted weight gain and no strategies on how to take it off and keep it off.

Diets have taught us that in order to be successful you're going to have to cut out certain foods, you'll need to count/track/weigh/measure every morsel that you put in your mouth and that the unpleasantness you're feeling in your body is simply a sign that “it's working”. Oh, and unless you stick to their script perfectly, each and every day, well then good luck taking any weight off at all. Apparently you just didn't have it in you, you didn't want it bad enough, you missed something, whatever. Diets blame you when you don't get the results. Or get some results and then end up gaining the weight back.

I remember as a teenager my nana would always say she's on a diet. I don't know how many times I heard her say, “I lost 20lbs.”, which was the same 20lbs she lost the last time. It wasn't that she didn't try, or have the discipline to put in the work, it's just that she was following something that set her up to fail. I remember her saying to me, “You've got to suffer to be beautiful.” Nana's diet of choice was simply to not eat. She would survive for days on an egg and a cup of coffee. So she'd lose the weight, but then when she went back to living her normal life, it would all come back on. Even as a teenager, I knew what she was doing was wrong. And as the diet industry has brainwashed people, mostly women, to believe if they don't get the weight off, 1. It's their own fault, and 2. The scale determines your worth. Once you're riding that diet roller coaster it can be difficult to get off. And that's exactly how the industry is set up.

Similar to the way many appliances are manufactured with planned obsolescence in the design. Like when your mother's washing machine lasted well over 20 years, but the one you purchased just 8 years ago just died mid cycle. They aren't built to go the long haul any more, on purpose. The same goes for diets. You start a diet >> you're doing something new and start to lose weight >> you feel it's “working” >> six or eight weeks in you're hanging on by your fingernails trying to follow it to the T >> realize it's just not sustainable >> and look for another diet. Statistics say that less than one percent of people can maintain a diet for life and that every 90 days, people buy another diet book.

How you lose weight should be the same as what you do to maintain that weight loss. And PFC3, the way our bodies were created to function, is just that. Think about a baby. They don't skip meals, eat frequently throughout the day, they don't stuff or deprive themselves and what are they eating? Breastmilk or formula is a balance of a protein, fat and a carb together. Our bodies didn't change in the way it takes in and metabolizes food as we got older, we simply became bigger humans. Eating like this puts the body into homeostasis (balance), where blood sugar is stabilized, hormones are balanced, energy increases, cravings decrease, moods improve, metabolism turns on, stored fat is released, and the weight comes off naturally.

If you're done dieting and are ready to live with food freedom, and book a free 30 min call today.


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